As our Customer Journey Specialist, your focus will be on crafting meaningful and seamless online experiences across the motorcycling apparel landscape. You’ll:

• Map and analyze current customer journeys (AS-IS scenarios), identifying touchpoints and customer behaviors to document comprehensive journey maps.
• Uncover pain points using qualitative and quantitative data, prioritizing actionable improvements to enhance user satisfaction.
• Translate improvements into a clear development roadmap, coordinating resources and timelines across teams.
• Establish a test-and-learn framework to measure the success of implemented changes, tracking KPIs such as conversion rates, return ratios, and Net Promoter Score (NPS).
• Collaborate closely with product designers, data analysts, and marketing specialists to ensure customer-centric solutions align with our brand values.
  Stay ahead of industry trends, bringing innovative ideas and fresh perspectives to the table.
• Integrate direct customer feedback into your strategies, ensuring every decision reflects the needs and desires of our customers.
• Develop a vision for the ideal customer journey (TO-BE scenarios), aligned with industry best practices, behavioral trends, and customer feedback.

This role is full-time (40 hours per week, 32 hours negotiable). You’ll report to the E-commerce & Digital Marketing Manager.

We’re looking for a proactive, data-driven professional with a passion for creating seamless customer experiences. Ideally, you’ll bring:

• A bachelor’s degree in marketing, data analytics, customer experience, or a related field.
• Hands-on experience in customer journey mapping, with a proven track record of optimizing online touchpoints.
• Experience in data-driven strategies, UX principles, and conversion rate optimization (CRO) to design impactful solutions.
• Strong collaboration skills and the ability to work effectively across teams and departments.
• Exceptional communication skills in English and Dutch, with the capability to distill complex data into clear, actionable insights.
• A forward-thinking mindset, always looking for innovative approaches to improve customer experiences and stay ahead of market trends.
• Experience in leveraging tools such as journey mapping software, analytics platforms, and A/B testing frameworks to drive results.
• An affinity with motorcycle riding and the motorcycle branch is a definite plus.

Most importantly… you bring enthusiasm, curiosity, and the drive to inspire every customer interaction.